An International Marketing Strategy
In the USA, all the properties that are officially on the market are shared in a central database : the MLS. It allows Consultants and advisors to browse live offers and make selections. One of the keys to success is to be able to reach beyond borders, especially in a market dominated by international buyers.
Barnes is consistently investing in marketing activities and intensive communication strategies, diversified and creative. In addition to local activities, Barnes goes after qualified buyers through its international network.
The Los Angeles office will work with Barnes offices around the world to promote a property. Whether dealing with a beautiful house, a luxury apartment or a worthy investment, all can be found showcased in Tel Aviv, a Chinese magazine, a website in Geneva, an article in France or a conference in Brussels.
Large-scale Advertising Agreements
Another part of the Barnes marketing strategy is the collective purchasing of advertising space online and offline which allows us to have opportunities in newspapers, magazines, special issues, editorials, newsletters and other high quality targets. We are also able to advertise properties in the Wall Street Journal, the Financial Times, Le Figaro and in France Properties; just to name a few.
Public Relation Activities
Since it started, Barnes has distinguished itself by organizing high-end events in unique locations with a select guest list. The Barnes signature, it is expositions, conferences, inaugurations, private dinners with HNWI customers and press conferences; a reference that certifies our expertise and the trust of our customers. From Paris, Miami, New York to Moscow, Brussels to Lisbon, our teams are driven by initiative and creativity. With a unique and prestigious property comes a unique and prestigious event.
An Innovative Digital Marketing
At a time when most of real estate investment projects start with an online research, the Barnes digital marketing teams have become experts in enhancing properties and making them easy to find by potential buyers.
In Los Angeles for example, a dedicated team is committed to shining on social networks, developing rich content on the blog, connecting online information channels and sending regular information to clients. Follow us on our Facebook page, our blog or our website in order to take advantage of precious information, tips and warnings posted every day. Our new website was designed to allow the buyer to start a great and interactive search. Refine criteria, discover neighborhoods, prices, offers, all in a friendly environment.